This morning I posted a photo on Twitter of a lego minifig, attached to my desk’s sideboard using Sugru.

It’s something that I saw recently, and  just copied 😀

The reason for this post isn’t so much to rave about the 2 products, which i really like, but more to do with the ripple effect that one tweet can have.

Granted there was no earth-shattering record broken here. Merely an interesting  set of events that show how a business, for example, can make itself know to a potential customer.


My tweet was pretty short and sweet.

It was favourited 4 times and retweeted 4 times.  Again, nothing to get excited about. Sugru favourited and RTd it, which I thought was cool.

Then I looked at the others who had RT’d. One of them is Haje Jan Kamps ( @Photocritic ) , the CEO of a company called Triggertrap.  Being curious, I had a look at what they do and this is where the point of this post lies.

Triggertrap offer this really cool app (free), and cable kit that allows you to control your digital camera via your phone. I have a Canon and as it turns out, they ave the kit for my model.  At €24.00, it’s something I will most probably buy and most importantly, I’ve also already mentioned to a few people I know. These people have cameras AND like gadgets 🙂

Within the matter of a few minutes, by picking up on my tweet, @triggertrap  found at least 1 new customer. I in turn recommended the site to someone else, leading to more possible sales.  And so on…

So, while you may think your tweet is silly, has no purpose, probably won’t be seen by anyone “important”,  send it anyway. The worst that can happen is you’ll have a bit of a laugh and at best, who knows!

Have you sent any tweets that generated unexpected results ?